THE TRANSITION FROM THE USUAL TRADITIONAL MARKETING TO DIGITAL MARKETING

Introduction

It is pretty much impossible to imagine the world without the internet now. A whole lot of people worldwide are connected through the internet. The internet has become part of our daily lives, from searching for information to shopping and banking online. 

Prior to the advent of the internet, marketing did not take place until the buyer and the seller met. Marketing is about finding the right audience, promoting, and selling value to such an audience.

With more than half the world’s consumers going online, any business owner should consider going digital.

Digital marketing, which is also known as online marketing, is the promotion of brands to connect with the right audience using the internet and other forms of digital communication tools. This digital communication tool comprises not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

Digital marketing is a term for electronic, internet or online marketing. It is any effort made by companies or business individuals to reach out to customers and promote goods and services through electronic technology like desktop computers, mobile phones and mobile technologies, eg; social media, emails, blogs, search platforms, content marketing etc.

For every business leader, one of the key goals is growth. Digital marketing can help boost your business, especially when your company is new.

Here are some marketing strategies to help grow your business using Tech

Ensure you have a digital presence on all social media

Social media is on the rise around the world and it presents a unique opportunity to build a loyal brand following and create a strong inbound marketing approach that will attract quality leads to your website and inspire conversions. Make sure to create a social media website or page for your company or group in order to be easily located.

Allow the power of cloud computing take you higher

Cloud computing brings increased operational efficiency across the board along with enhanced cyber security and various channeled applications (make sure that your cloud provider can tailor their service to your unique needs), it’s only natural that companies of all sizes are increasingly migrating to a digital platform. 

Market with visual effects for your commercials

Visual effect is an effective tool for digital marketing. Create short videos of your products and how to use them and videos on services you render with the use of electronic technology like your mobile phones or desktop computer. You can also make short videos that document customers’ experiences and testimonials and upload them on your social media website.

According to studies, the most effective types of video content are testimonials, tutorials, and product demonstrations.

Be intentional about your business site’s Search Engine Optimization(SEO)

SEO is a process that makes your websites friendly to search engines and users through optimizations that take place onsite and offsite. SEO can help your business rank higher in search engines and search results on places like google, bing, wikipedia etc which would result to more traffic and revenue therefore it is one of the best ways for companies to grow online.

Care for and create customer support services

Retain your current customers and increase your chances of getting referrals by offering excellent customer service. Luckily, with the help of technology, you can provide a most favorable customer experience and help grow your business, and  therefore, provide value for your customers and yourself.

There are several social media platforms which are available for you at no cost. These platforms notify the business owner immediately when a person asks a question, leaves feedback, or sends a private message to the business website. You can therefore interact with your clients quickly and efficiently. You can utilize artificial intelligence, specifically a chatbot on your social media pages and website to give replies immediately to your customers on some of the most frequently asked questions in your business.

In conclusion, digital marketing is an important tool for marketing, because it connects businesses, producers, marketers and distributors to its  product and service consumers with the use of electronic technologies like pcs, cell phones, tablets etc  and therefore increase sales and profit to its users. Business owners will be at a great advantage when they deploy these digital tools to run their business.

There are tech companies whose expertise is to provide these Digital Marketing services for business and organizations. In Abia State and its environs, Abia Tech Hub is fully equiped with the tools and expertise to provide this Digital Marketing services to businesses and organizations. 

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