I’m excited too, We made it to 2020!
The overall design trend of 2020 is YOU, the business, are in charge of leading your customer through the experience of your brand.
Design is about YOU: Your business & Your brand. Trends this year are designed to stand out and accentuate key elements of a website. Select trends that fit your brand best. If you are using any of these elements, make sure you design with intentionality by focusing on what works best with your brands and what your customers have come to expect from you and your website.
Design trends come and go, so many sure you are on the lookout for what’s up and coming so that your site always looks like it’s on the cutting edge!
Your website is a virtual extension of your aesthetic practice. If you are planning to revamp it in the coming year, stay on-trend with these hot design ideas as we in this article will cover some of the major trends that have come about the last couple years, but that are really making a mark this year and this decade.
In a nutshell, The Top 15 Web Design Trends for 2020 are:
- Dark Mode
- Long Scrolling
- Coordinated Animation; WEBSITES IN MOTION
- Personalist Web Design
- Mixed media or abstract illustrations
- A collaboration of photos and illustrations
- Patterns in web design
- Contrasting Typeface Trends
- Black and white evergreen web design
- Minimalism with maxi typography
- Retro style in modern web design
- Line art for clean and creative websites
- Illustrations to combine art and design
- 3D elements and motion effects that impress
- Innovations that will be on top of website design in 2020
You have probably heard a lot about the effects of blue light from your computer screen. If harms sleep. It causes eye strain. As a result, designers have been slowly moving to more dark mode options. Whether your site toggles to Dark Mode or there is a Dark Mode setting, allowing users the option to dim their screens may encourage them to stick on your site longer.
For websites trying to tell a story, long scrolling allows you to physically take the end user on a journey. The scrolling can take you down, right, and left, weaving you through a sales pitch or a product explanation. This is a great technique to use when you want to lead people through your brand.
Coordinated Animation; WEBSITES IN MOTION
Animation is in. However, it should be used carefully, because distracting and cluttered designs are out. Auto-playing videos disrupt the user and slow the page, but static thumbnails fail to catch attention. These are being replaced with fast-loading, animated preview clips.
Other examples include:
- Micro-animations. Small moving elements, usually in the page background or header.
- Interactive design elements. Responsive buttons, auto-opening menus, before/after photo comparison sliders.
- Parallax scrolling.
- Transition effects. Images that fade in and out; menus that slide into place.
Contact page adds a touch of personalization be detecting the user’s time zone and adding an appropriate greeting of “Good Evening”
Broken grid style layout gives this image gallery depth, with the appearance of overlapping photographs
PERSONALIST WEB DESIGN; MAKE IT PERSONAL
We’ve been hearing about AI (artificial intelligence) for a while, and the technology is advancing rapidly, providing a wealth of opportunities to customize a viewer’s experience. Examples include chatbots to provide interaction even after business hours, geo-targeting to adjust content based on the viewer’s location, and elements like a message that displays “good morning” or “good evening” depending on the time.
Creative layout uses irregular and circular shapes, as well as positioning the small rectangular image at an eye-catching angle
Minimalist design features one procedure at a time in the hero (above the fold) slider, and uses soft gradient to fill “white” space in the header
Mixed media or Abstract Illustrations
Keep your audience engaged with complex imagery. Mixed media or abstract illustrations have gained popularity for the way that they can capture attention immediately.
A collaboration of photos and illustrations
A huge trend in web design right now is combining photos with super simple hand-drawn 2D illustrations. By following this trend, illustrations will either replace parts of the photos or interact with them to create a fun mixture of two realities.
Patterns in web design
Patterns are making a huge comeback in 2020 and are super diverse and refreshing! Besides fully covering the background, in web design trends 2020, patterns that spread only on separate parts of the background will be very popular. They will create hot and modern web design looks.
Would you like to get inspired by 40 cool web designs with pattern backgrounds?
And if you are keen on patterns, you should most definitely check out our premium mega pack with over 1000 wonderful seamless pattern designs in different styles and themes.
Contrasting Typeface Trends
It seems that there are no rules with type anymore. Let 1000 words represent a picture. Use contrasting typefaces to stand out. Position words upside down, diagonal, or all over the page. If you want to explore breaking rules, we suggest breaking just one rule at a time as to not confuse your audience too much.
Black and white evergreen web design
Black and white web designs are classy, evergreen and always trendy. They are usually present in each year’s web design trends, so we’ll definitely be seeing elegant black-and-white websites in 2020, as well. They will be often minimalist, containing maxi typography and line art elements.
Minimalism with maxi typography
The minimalist trend in web design became popular several years ago and today, it still looks modern and classy. Designers are still removing unnecessary details and decorations but unlike a couple of years ago, nowadays they use maxi typography to make a stronger statement. You may want to get inspired by some Creative Typography Design Ideas.
Would you like to draw even more inspiration from this trend? Check out 20 beautiful minimalist website designs.
Retro style in modern web design
Soon, we are about to experience a real blast from the past. The design style of the 50s and 60s is a huge source of inspiration for many web designers. Effects that remind us of retro such as dust, noise, black-and-white photos, duller colors, will be present in web design trends 2020. You may also be interested to check out more examples of Retro Design in Modern Times.
Line art for clean and creative websites
Line art is a total hit right now in all fields of graphic design. Logically, it’s made its way into web design, as well! Websites with line art illustrations look professional, clean, and still super creative. We’ll be seeing a lot of this trend in 2020.
Illustrations to combine art and design
Illustrations in different styles on web design will be among the hottest trends in 2020. We will see amazing artwork – from watercolor and pastel to modern and weird art such as characters with disproportionate bodies, characters with no facial features, and more.
3D elements and motion effects that impress
The 3D has become an inevitable part of graphic and web design in modern days. The level of depth and realism which it allows designers to create is yet unreachable by any other digital technology. In 2020, we will be seeing many 3D web designs – static, animated, or interactive.
# Interactive 3D effects
In 2020, motion will be more engaging than ever. Web designers will surprise us with interactive 3D effects which will make users stay longer on the website.
# Static 3D graphics
Static 3D models will also impress with smooth shapes, realistic looks, and mesmerizing colors. Designers will usually keep all other elements minimalist, so the overall design can feel well-balanced, clean, and modern.
Innovations that will be on top of website design in 2020
Advanced technology is inevitably impacting web design in modern days. But which web innovations will be the trendiest in 2020?
Websites in 2020 will more conversational than ever thanks to the rising use of chatbots. Chatbots are on the user’s disposal 24/7 to answer the most frequently asked questions and guide users through the site. Moreover, advanced AI technology will keep making chatbots more adequate than ever.
- Voice User Interface & Automated Assistants
Or in other words, the ability to lead an actual spoken conversation with devices. This is now possible thanks to AI and voice user interface technology. In the near future, we’ll see a rapid rise in the use of automated assistants in websites that use voice user interface technology. Having a conversation with the site you are visiting surely sounds exciting, but most importantly, it will help people with disabilities interact with the websites better.
The overall design trend of 2020 is you, the business, are in charge of leading your customer through the experience of your brand.
Website design has developed a lot throughout the years. In 2020, it will not only be extremely impressive in terms of visual presentation but it will be technology-driven, as well. We hope you enjoyed our predictions for web design trends 2020. Surely, a colorful year awaits overflowing with creativity and amazing designs. Do you agree with these trends? We’d love to see what you think in the comments below.